Search engine optimization (SEO) has become an essential and important aspect for businesses. Most businesses value SEO because it provides them with online visibility and credibility.
If you are trying to increase website traffic, this article will provide you with a list of SEO techniques that you can use to improve your Google rankings.
To start off, here are some proven statistics from that proves how powerful SEO is.
- 93% of website traffic comes from organic search engine results.
- 75% of users never view past the first page of search results
- An average of 85% of shoppers read online reviews before purchasing a product
- Companies who blog receive 97% more site links compared to those who don’t
- Google is ranking number 1 as the MOST visited website in the world
Here are 10 on-page and off-page SEO strategies that you can apply to boost your website traffic.
Keyword Optimization and Long Tail Keywords
Come up with a keyword strategy by planning your keywords for every page. Each page needs to be keyword optimized so that you can drive traffic relevant traffic to each page.
For a start, you can think of what users would search if they are looking for your product or service. You can also use Google Ads Keyword Planner to help you with keyword research.
However, beware of keyword stuffing and anchor text links that have exact matches as these may harm your website instead of improving it.
Another method to focus on when you optimize your keywords would be to focus on long tail keywords.
Long tail keywords generally have 3 or 4 keywords and it is effective because it makes the key phrases more specific, making it more relevant to what your target audience are searching for.
As they are more specific, they tend to be less common than short tail keywords that has higher competition. Hence, it is much easier to rank for long tail keywords.
Even though long tail keywords have less competition and less user searches, it is more targeted, resulting in a higher conversion rate as compared to using short tail keywords.
Write Compelling Headlines
Search engines analyse title tags (headlines) in order to know the relevance of your topic and keywords play a very important role in this aspect.
When your keyword is placed near the start of your title tag, Google will be able to recognize that your search topic is relevant, and it makes it easier for users to find your post when they carry out their online search.
Thinking of a compelling title tag is also necessary. When you have a compelling headline, it also directs users to click on your post as a good headline can help to drive more traffic and shares.
If the headline does not sound good, people are most likely to skip reading the entire post. You can use tools such as CoSchedule Headline Analyzer for headline analysis as it can help you with the overall structure of your headline.
Some ways that you can create a good headline:
- Ask a question (to create curiosity)
- Appeal to emotions
- Create a sense of urgency
- Make your headlines clear with keywords
Well-written Meta Descriptions
Although meta keywords is no longer significant with boosting your SEO anymore, it is still powerful as a user still reads your meta description before deciding on whether to visit your website.
Meta descriptions are placed below your title tag or headline in Google search results, which provides a summary of your web page and acts as a call to action.
It should be well-written to entice users to click on your post, making it an effective SEO strategy. The snippet of text that appears below the headline is recommended to contain 160 words or less.
Meta descriptions have the power to raise the click-through rate of your post through organic search results.
Create High Quality Content
Google’s algorithm is constantly changing, but what doesn’t change is that Google always values content that is the most accurate and precise.
Creating high quality content will ensure that you are providing value to readers and that itself will help with your Google ranking.
Back in the past when people found out that backlinking could help them improve their website’s SEO, they started spamming backlinks from all kinds of sources and domains with low authority.
Needless to say, most of them did not publish quality content and just focused on spamming backlinks. And even if they did publish quality content, it would be worthless today as Google does not look at the number of backlinks that you have, but the quality of your backlinks.
Such backlinking methods WILL hurt your website and eventually cause it to be penalized by Google.
With proper content strategies in place, you will be able to produce relevant posts that is in your niche and attract potential customers, as your readers are looking for relevant information on how to solve their problems.
People value information and the ideal post for blog posts are no longer 500 to 1000 words. According to research by Backlinko, the average first page Google result contains 1890 words.
Besides text, images and videos are also other forms of content that have high engagement that drives more traffic to your site.
People are likely to remember 10% of the information that they hear 3 days later.
However, if the same information is being brought across in the form of an image, they are able to retain 65% of the information 3 days later (Hubspot).
Marketer Jeff Bullas also states that articles with 3 images tend to get 94% more views as compared to those without.
As for videos, conversions increase by 86% when placed on a landing page (Neil Patel).
Build High Quality Links with Guest Blogging
Guest blogging on relevant blogs should not be overlooked as it is a highly effective strategy that can help you scale traffic to your website quickly.
When a blogger with an online influence publishes your post, it is immediately available to an audience who are interested in the same topics.
At the same time, you get a quality backlink to your site which helps with your site’s SEO.
It is advisable to include the backlink as part of the text in your post instead of your bio at the end, as readers are more likely to click on it when it is placed as a follow link within the text body.
Brian Dean calls this the guestographic method, which resulted in a 175.59% increase in organic traffic within a month.
One way to find influential bloggers in your niche is to type in the keyword of your niche followed by “guest post”. So for example, I would want to key in “SEO guest post” into Google.
That way, I can find bloggers who have accepted guest posts before and I would consider contacting them to let them know that I have an article that would add value to their website.
You can also include other keywords such as “accepting guest posts” or “submit guest post”.
Another way you can do this is through backlink analysis. If you have SEMRush or Moz’s Link Explorer, you will be able to see where your competitor are getting backlinks from, and you can approach the owner of those websites to compete with them by pitching your guest post to them.
A good way to start would be to read through other blogger’s guest posts to see what sort of content they value and who are the audience that they are targeting, to see if they are inline with yours.
See what other bloggers are posting and finding gaps in their articles can help you with structuring your posts. You can improve on the article and fill in the gaps by providing more in-depth information for readers.
Of course, you don’t copy their post and simply add on to it but what you want to do is have an idea of what sort of content they publish, as well as what kind of template and structure does their posts have.
It would be great to join a guest blogging community as this can open up more guest blogging opportunities as you network with other guest bloggers in the same niche.
Run a Website Audit
The first step to any SEO service is to run a website audit, which is a full analysis of your website’s overall health, to find out what factors are preventing your website from ranking.
It usually evaluates the technical aspect of your website, assessing how friendly it is to search engines. That way, you can find out how you can improve your website to increase performance.
Your website’s technical performance can be assessed through your site’s speed, responsiveness, domain authority, broken links, issues with metadata and whether you have any bad backlinks pointing to your website.
Most SEO websites claim to provide a free website audit, but in actual fact, it works as their lead generation tool so that they can get your email and you become their prospect.
Such free softwares may provide a basic overview on your website’s health score but note that it is only using the data from your URL to generate an immediate result, hence you are only getting a result from that one single page.
A true in-depth analysis takes more time and effort to give you better results, and this is usually done by an SEO expert.
Implement Internally Linking Strategies
Internal linking refers to links within your domain that directs to another page that is still within your domain. Website navigation is a simple example.
However, there is more to that than just website navigation as it plays a part in SEO as well.
Internal linking helps Google find out content that is related on your website, as well as the value of the content.
Google crawls websites by following both internal and external links, in order to find out the value of the link.
A good internal link building strategy is to place links within your content, that directs to another page in your website, like this one.
When you link internally, the pages are passing authority from one to another. How this works is basically because authority is passed on through links in the digital world.
Even though they don’t increase the overall authority of your website, they help by passing page authority, and these pages can help each other rank in search engines.
Internal linking is much easier to implement as compared to external linking whereby you have to pitch to bloggers to guest post your content on their website.
One way you can do this is to link various articles of the same topic so that both Google and your users know that those content are related.
A typical guide is to include around 5 to 10 internal links in a 1,000-word blog post. Anything more than 10 is overdoing it and you don’t want to look spammy!
Always test your page and review it after publishing your post and click on all your links to check if they are working.
Broken links look bad on your page, along with affecting user experience and SEO.
One great way to boost your SEO would be to include blogger outreach as part of your strategy.
So what’s the difference between guest blogging and blogger outreach?
Guest blogging is when you write an article on a blogger’s website, whereas blogger outreach is where bloggers write about your website in their own unique way.
Instead of submitting to guest posts to influential bloggers, you are reaching out to them to share your content to their audience.
In order to that, you need to look for bloggers that are in your niche and you can do that by typing the keywords your are targeting into Google.
The pages with the most recognition will appear as the top searches, so try to scroll through and look for pages that are blog posts. These are the popular blogs in your niche.
Or, you could type in your keyword followed by “blog”. For example, if your keyword is SEO, type in “SEO blog” into the search query.
Another tick would be to scroll down all the way to the bottom of the Google page and you will see a list of suggested long tail keywords like this.
These are a list of commonly searched long tail keywords that you can use to continue with your blogger outreach hunt!
Before you contact the bloggers, do more research to find out about who they are and what they do.
This will help you save time in finding out who has the most relevant audience and saves you time from randomly emailing a bunch of bloggers.
Apart from finding out their contact details, it would be great to find out their domain authority, so you know if the value of their blog.
Also, do check out if they have any comments on their blog posts as you want to take their engagement rate into consideration.
If you need to, stalk their social media to see their number of followers, what sort of social media platforms they use more often, and where their audience usually “hangs out” online as well as their demographics.
You can use Ahrefs to check out their domain rating.
The next step would be to follow them on social media and interact with them, and share their posts so that eventually they will notice you.
These are some steps to get them to notice you before you actually drop them an email directly!
You can look for email pitching scripts online but it would be good to improvise on them so that it sounds more personalized compared to a generic script that everyone else is using.
Get On Various Social Media Platforms
Get on as many social media platforms as you can! As social media platforms already have a high authority, it will appear on the top results of Google when someone looks up for your company or website.
When you implement social media marketing strategies, you are increasing your social proof as your brand has greater presence on various platforms.
Besides creating social media accounts, you need to get active on social media to build new connections and engage with your followers.
Answer questions and provide useful information so that people find value in your content and have a reason to follow you and visit your site.
Write SEO-friendly ALT Text for Your Images
Alt text (aka alt tag) is a short text description of about 100 words or less of an image on a website. This means while visitors are unable to view the image, they will be able to view the text description of it.
Writing an SEO-friendly ALT text helps your image appear in search engines when a user is searching for the keyword.
Choosing keywords for your images are important because it improves user search experience.
When you post an image on your website, it is usually meant to convey a message quickly, so likewise, ALT text for images should be of a reasonable length.
Your description should be relevant and not too vague either.
For example, don’t just name it “Picture 1” if your image is an SEO infographic. A better name would be “Benefits of SEO infographic”.
It not only helps the user, but also lets Google know what the image is about. It provides contextual relevance on what the page is about, and results based on image search can drive traffic to your website.
However, avoid keyword stuffing in your alt tags as that would result in a negative impact as it will end up looking like spam.
Using relevant keywords in a sensible manner will improve the quality of your alternate tags.