How to Create a Social Media Marketing Strategy

Why Social Media is Important for Your Business

Social media is very useful when it comes to creating brand awareness and generating leads.

If your post goes viral, you’ve definitely hit the jackpot.

We live in a digital era where social media is constantly growing, influencing consumers and the market that we revolve around.

Currently in 2019, there are 3.48 billion social media users and this number is constantly growing by millions every year.

​Here are some interesting statistics.

Instagram Statistics

Instagram has almost 800 million active monthly users, and 60 million photos are being uploaded onto Instagram on a daily basis.

Photos and videos are the most engaging content you can find on the internet, with 650% higher engagement compared to text.

As of today, 86% of top brands use Instagram as part of their marketing strategy, and no business should not miss out on that.

Facebook Statistics

Now let’s take a look at Facebook, which has 2.32 billion monthly active users.

There are more than 80 million small and medium businesses using Facebook to connect with their customers and 4 million of those businesses are paying for Facebook ads.

Facebook is also the world’s third most-visited website, with YouTube second in place, and Google ranking as the first.

If we move on to e-commerce, click through rates have tripled in the past 2 years.

Advantages of a Social Media Strategy

A good social media strategy defines how your business plans to achieve goals, so that you will have a direction by setting out measurable objectives.

If you don’t have a social media marketing strategy in place yet, do consider the advantages of building one as we cover the benefits of having a business direction in place and how you can start building brand awareness on various social media channels.

Create Your Social Media Marketing Strategy

Set Goals and Create Direction

You want to know which direction your business is heading, and therefore you will need to have a plan.

As business owners, we know that we can’t post random content out there and hope it works.

Once we know our marketing goals, it would be easier to come up with an online marketing plan in order to reach out to our target audience successfully.

This means taking note of whatever we post, whether it is a daily or weekly update, or a monthly marketing campaign.

Once you know what to post, you will be focused on your objectives, such as building brand awareness effectively.

So how do you decide on what to post?

Create a business model so that you know your target audience, where they can be found, and what their interests are so that you can relate to them.

Decide on Your Business Objectives

As for your business objectives, what are you trying to achieve?

Are you trying to create brand awareness?

Are you trying to increase website traffic?

Are you trying to get new leads?

Are you trying to build a loyal community around your brand?

Are you trying to increase revenue and get more sales?

These are some questions to think about.

Know Your Target Audience

Defining your target audience is one of the most important aspect in every business.

With your target audience in mind, you will have a solid foundation to carry out your marketing campaigns.

Find out their demographics and which social media channels they are most active on, along with their interests.

What are their problems and needs?

How do you build relationships with them?

How do you create a loyal fan base?

What are your specific brand goals?

Different people with different interests tend on hang out more on specific social media channels.

For example, Instagram users are mostly under the age of 30, whereas Facebook users have an average age of 40 years old.

Pinterest has a large concentration of women users as compared to men, and is used widely for diy crafts and cooking.

LinkedIn has more industry specific content compared to other social media platforms.

You get the idea.

Hence, it would be worthwhile to do your research and find out your audience’s demographics based on the industry of your business.

Schedule Your Social Media Posts

Scheduling your posts ahead of time will help you align your content according to your social media strategy.

As a business owner, you may be handling many aspects of your business. You may be writing goals, reviewing reports, and ensuring the growth, direction and daily operations of your business.

Now that you have your marketing strategy in place, it’s time to post them on social media.

Instead of trying to think of a post or caption everyday, it helps to schedule your social media posts without running out of ideas at the very last minute.

It definitely gets busy when running a business, and sometimes you may find it difficult to come up with new content every day and publish them regularly on time. It may seem like something so simple, but it helps with efficiency.

When you end up rushing or posting “for the sake of posting”, you may end up posting something that is not so relevant or miss out on certain points, and it may not be your best work.

This helps you free up more time and you get to spend more time focusing on other areas of your business, such a engaging with your audience.

Furthermore, it helps you maintain your brand’s voice and you will be consistent.

When your content is valuable and it shows up regularly on your follower’s feed, you are slowly building trust as this is something that does not happen overnight.

Provide Valuable Content

Many times, we have heard of this saying “Content is King”, and many times because this is proven to be true.

The content you create serves as your reputation and branding for your business. Quality content is essential in building trust between customers and your brand.

Content marketing determines whether your leads are being converted into loyal customers.

The more value you can provide with your content, the more trust you will be able to gain and it is a great way to keep people coming to you.

Google processes over 40,000 search queries EVERY second. People are searching the web for information all the time.

If you can provide valuable source of information for people who are searching for your keywords, imagine the amount of traffic you can drive to your website.

Build on your website content and share it on your social media accounts.

People love sharing information on social media if they find it valuable or interesting.

Study your competitors and top performing posts to understand what your audience relates to best.

You are not out to copy them, but you can find inspiration and ideas in order to reach out to your potential audience.

When you find a post that is already receiving high engagement, you will get an idea of what sort of content sparks their interest.

Also, consider alternating between different types of content. This includes blog posts, images and video content.

Social media is all about following and engagement, and users need to see why they need or want to follow you in the first place.

When you understand what your audience wants and your goals are aligned with your business objectives, you will be able to start achieving results with consistency.

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