We recommend that your campaign runs for at least 30 days, which is why our campaigns start from 1 month onwards. All Facebook ads will go through a learning phase which takes around 7 days. During this period, Facebook is gathering as much data as it can about your target audience. We will be able to monitor the results, conduct split testing, and track campaign progress for the best results. As we monitor the progress of those ads, we will eventually be able to identify which ads are more effective and profitable so that we can adjust our Facebook marketing strategy for better optimization. Running Facebook ads is a continuous process as we refine our strategy based on the information data gathered from Facebook, and long-term implementation will produce the best results which will help you to save costs in the long run too.