Why is SEO Important and How Can it Help Your Business Grow?

SEO can help you to drive more traffic to your website, which essentially helps you to get more leads and sales.

With 93% of consumers searching for product information online before they make a buying decision, it has become essential for businesses to have online visibility in order to be found.

Google is ranked number 1 as the MOST visited website in the world.

In fact, 75% of users hardly scroll past the first page of Google.

If your website has visibility at the top of the Search Engine Results Page (SERPs) and shows up as the first result on Google, it builds trust in your website as users will perceive it as the most trustworthy source.

Customers know that if they can’t find it on Google, it probably isn’t a trustworthy brand.

Users are also more likely to click on the first result that they see on Google.

This makes it essential for your business to be found on the first page of Google if you want to be ahead of your competitors and you want the traffic to go to your website instead of theirs.

Google values content so much that only the most valuable results are shown as the top result on the first page of Google.

How Google selects which website should be at the top of the page is determined by page speed, content and backlinking.

In other words, SEO can be broken down into Technical SEO, On-page Optimization and Off-page Optimization.

Our digital marketing experts will generate visible results, carrying out targeted search engine optimization strategies that drives quality traffic and creates effective brand awareness.

There are various SEO strategies that are used for businesses as every company is unique. Hence, we have various techniques to suit your brand’s objectives and needs.

Technical SEO Optimization

What is technical SEO and how can it help you achieve higher rankings?

Technical optimization will improve your page’s speed to make it more user friendly during the crawling and indexing phase.

According to Kissmetrics, about 40% of visitors will exit a website if it takes more than 3 seconds to load.

We also look out for errors and URL redirects and fix these issues.

Some technical aspects that we cover include domain redirect, robots.txt check, XML sitemap optimization, and sitewide error reporting.

What is On-page SEO?

On-page optimization refers to measures taken within your website in order to improve it. Some on-page ranking factors that we do include keyword research, targeted content, and by improving meta descriptions.

Our on-site implementation also includes Google Search ConsoleGoogle My Business and Google Analytics.

What is Off-page SEO?

Off-page optimization refers to external factors outside of your website, such as blog outreach, backlinking, and other methods to build your page rank. 

We carry out off-page optimization through link building activities, competition monitoring, a monthly on-site health check along with monthly ranking performance reports.

If you are looking for an SEO expert in Singapore, Zane Digital Marketing will be glad to be your SEO agency!

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