Social media has changed the way we live drastically. We use it to gather information about world happenings, products, entertainment purposes and also to expand our knowledge on certain topics. Social media has become so important that businesses use it as an effective tool to increase their brand’s awareness.
According to Global Digital Report 2018, there are 3.196 billion active social media users, with a 13% year-on-year increase. The most number of active social media users online according to Statista from the Global Web Index indicates Facebook at the top of the list, with 2234 million active users, followed by YouTube at 1900 million active users.
Businesses are now taking advantage of social media to grow their audience and connect with them. Consumers are more savvy nowadays, and they tend to do their research before purchasing something online. They compare product prices and they read up reviews before making a decision.
With social media, your business can use it as a platform to provide useful information that consumers are looking for, to portray your brand as an authority with your expertise.
Social media is also a great place for engaging with your consumers. You can post a picture or hold a contest on Instagram to gain participation and more shares, or create a Facebook page to post updates and offers.
With a proper tracking tool, businesses can now respond to their customers quickly and be alerted when someone mentions their brand or product. Being responsive also matters, so that you can answer your customers’ questions and concerns promptly.
It is also a lot easier to run marketing campaigns on Instagram, Facebook and other social media channels. Social media marketing has revolutionized the way we run business.
We can track our campaign analytics and control how much we spend on each ad by setting a budget, and select our target audience within a specific region. We are able to compare which ads are doing better with our online marketing tools to further capitalize on the ads that are more successful and save costs on ad spend.